"Promise what you can deliver then deliver more than you can promise."
WORKING IN CLOSE ASSOCIATION WITH THE MUNICIPAL CORPORATION OF GREATER MUMBAI (MCGM)
Plastic bags of 20 microns and less were creating a serious environmental hazard in the city of Mumbai. It was found that these plastic bags, which were ubiquitous in Mumbai, were choking the drains all over the city. This led to serious flooding problems during the monsoons, and major parts of this city would remain submerged for days on end due to this. Hence the Municipal Corporation of Greater Mumbai decided to tackle this problem on a war footing.
The Municipal Corporation of Greater Mumbai had from 15th August 2000 banned the use of plastic bags less than 20 microns. It had been publicized by the MCGM that the manufacture, recycling, possession and use of such prohibited bags are a serious offence. Under Section 390 and 394 of Municipal Corporation Act the Traders, Distributors and users can be fined upto Rs. 2000/- for each offence. Also the Shop/Trade Licenses can be cancelled. The manufacturers of these prohibited plastic bags can be fined upto Rs. One lakh and/or imprisoned upto 5 years.
The Orchid supported the MUNICIPAL CORPORATION OF GRERATER MUMBAI by:
PLASTIC BAG COLLECTION DRIVE CUM COMPETITON
The Orchid - An Ecotel Hotel, supporting the noble cause of the Municipal Corporation's ban on plastic bag had launched an inter-school competition wherein the schools would collect the old plastic bags from their homes and neighbourhoods in return of which we would give them a cloth bag. The school collecting the highest average number of bags per child was to be invited to The Orchid for a felicitation followed by Dinner.
We sent the concept to 250 schools in Mumbai. We received an overwhelming response from schools who welcomed this initiative of ours with open arms.
For this purpose, to coincide with Teacher's Day, which falls on 5th September 2000, we also released advertisements in various leading newspapers of Mumbai.
The students took the campaign out to their homes and neighbourhoods and as a result the awareness about the effects of plastic was spread by word of mouth to 7.8 million citizens of Mumbai. As the campaign made news headlines and was also actively carried by the television news channels the effect of the reach cannot be imagined! Thus a small effort on our part actually made big strides for the environment.
43 schools covering 80,000 students,
Collected 750 kgs of used plastic bags
(Approximately 3000 plastic bags of 20 microns and below make 1 kg)
Today, Mumbai has 4.5 million square feet less of thin plastic to worry about!
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